BOTTERS. Digital Growth Agency

• Created Performance Reports using various tracking platforms such as Google Ads, Google Analytics, Meta, Microsoft Advertisement, Opteo, WhatConverts. 

• Monitored and adjusted client Facebook campaign budgets regularly. 

• Utilised key social media platforms to engage with audiences in a range of client industries. 

• Facebook PPC campaigns for B2B and B2C clients in a timely manner. 

• Developed compelling, creative messaging through ad copy and headlines for testing in Facebook Campaigns, as well as SEO blog writing.  

• Collaborated with the Creative Director, staying up to date with trends to submit creative briefs (occasionally undertaking creative work using Canva when required). 

• Produced video advertisements for client lead generation in PPC campaigns. 

• Email follow-ups for client leads using email programmes such as MailChimp, Klayvio and Salesforce Marketing Cloud. 

• Project managed campaigns, particularly during client rebranding initiatives. 

I looked after a number of clients from a range of industries, including but limited to: dog training, wastewater management, shutters, HR, electric radiators, entertainment and retail.