FJP Equestrian Services

Beginning to execute a full strategic marketing plan for FJP Equestrian Services. From a new website design and landing pages to the execution of paid advertisements on Facebook, ensuring the fulfilment of sales livery spaces at the site. Aiding the director in their goals for expansion of the business and ensuring that revenue and profit targets are met and exceeded in 2024. 

Designing high-converting CRO landing pages based on analysis from HotJar/Heat Mapping and previous performance research

• The beginning stages of testing of Facebook ads: ad copy, creative, headlines & audiences

• Execution of different lead generation funnels to maximise conversions on Facebook (ToFu, MoFu, BoFu).

• Effective audience targeting with flyers that link directly to CRO pages 

• Effective tracking/reporting of campaigns 

• Carrying out all creative work required 

• Organic posting on TikTok equating to £26,000 worth of sales within the past 4 weeks. Using the platform to recruit new team members for the business, bring in worldwide clientele and sales livery enquiries.