Centre for Sight
During my time at Centre for Sight, I have spearheaded several impactful initiatives to drive business growth and enhance brand recognition. I have introduced innovative strategies for optimising marketing materials, leveraging data-driven insights to refine campaign performance. I have managed and curated content across multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and Threads to play a pivotal role in fostering an innovative and fresh approach to marketing material.
Content creation including engaging social media templates and videos (e.g. interviews) using Canva to maintain brand consistency.
Planned and executive social media campaigns across a number of platforms including Instagram, Facebook, LinkedIn, Threads, Twitter
Scheduled and monitored social media posts using HootSuite to optimise reach and engagement.
Collaborated with the Medical Director to craft medical ad copy for social media, email campaigns, SEO blog posts, door drops, sponsorships, magazines, and website content focusing on the 4 key vision correction treatments.
Briefed creative designers and magazine publishers for publications, ensuring alignment with brand guidelines and objectives for artwork.
Oversaw areas of brand strategy, including brand redesign initiatives to enhance market presence and brand identity, including photography organisation.
Managed the ordering of essential business materials such as medicine bags, stationary equipment, and business cards to support daily operations.
Liaised with web developers, PPC agencies, and external groups to implement changes to marketing materials and business initiatives, ensuring alignment with strategic goals.
Conducted data analysis using tools like Google Ads, Analytics, Facebook Insights, CentrePoint, HotJar and MailChimp to monitor campaign performance and inform decision-making.
Executed targeted email marketing campaigns using MailChimp, segmenting audiences to deliver personalised content and promotions.